By Monte Whaley
Colorado’s largest teacher union is launching a media blitz urging college students to pursue careers in the classroom.
The campaign — “Change a Life, Change the World” — will appear on mobile and digital platforms across a variety of networks. The video ads will feature Colorado teachers, including 2018 Colorado Teacher of the Year Christina Randle, promoting their profession.
The push is part of an effort to tackle the state’s massive teacher shortage,Colorado Education Association officials said. An estimated 3,000 teacher jobs remain unfilled in Colorado, with rural school districts feeling the brunt of the shortfall. Some teaching slots — particularly in areas such as math, science, special education and foreign languages — go unfilled for years, school officials say.
“Quality teaching is the most important factor in helping students learn,” CEA President Amie Baca-Oehlert said in a statement announcing the new campaign. “Our students deserve the very best, and they suffer the most when they do not have qualified, skilled educators.”